Author: PeiWee Gan, head of card management, SunGard’s retail banking business
The cards and payments market has changed drastically over the years and remains one of the fastest moving sectors in retail banking. The increased popularity of cards for everyday transactions currently coincides with more routine use of multiple banking channels.
As traditional plastic cards increasingly move into the digital space, a blurring of lines between traditional card products and digital channels has become necessary for banks in order to attract and retain demanding customers.
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